12 Tips To Manage The Human Side Of Omnichannel Transformation
Originally published at Econsultancy The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries. In the Pharmaceutical and...


Content – A Marketing and Digital Effectiveness Challenge
Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and social channels. Like most of society,...


Why Measuring Customer Experience (CX) Matters in Pharma
Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those...


Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data suggests that...


Digital Health: A New Dimension in Rheumatology Patient Care
Originally published in Rheumatology International The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published an expert opinion article in Rheumatology International reviewing newer...


How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced...


Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com By Gregg Fisher and Kevin Michels-Kim As health brand teams elevate their digital marketing sophistication, one channel that frequently remains an...


The Future Is Flexible
Originally published on Human Resource Executive Online  Experts predict that more independent-minded workers and the proliferation of technology will be the biggest factors in...


Pharma’s Struggle to Recruit Online KOLs
Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leaders aren’t just the top doctors in their respective...


Pharma Marketing Requires a Global Approach
Originally published at PharmaPhorum Pharma is missing opportunities to maximise the benefits of applying a digital approach on a global scale, says Gregg Fisher. Managing...


Key Pharma Marketing Priorities for 2017
The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“.  In this feature Med Ad News posed what...


Strategies for Making a Successful Pharma App
Originally published in FiercePharma The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when developing patient-facing apps. All apps are not...


Three Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing
As featured in PharmaLive, and referenced in Fierce Pharma The smartest marketers know that marketing in a digital age should not feel like marketing at...


The Role of Life Sciences Global Teams Evolves in a Digital World
Originally Published in MedAdNews – June 2016 There’s much being written about how the digital world has impacted life sciences. However, maximizing that impact...


3 Ways Life Sciences Brand Managers Can Tame Multichannel Delivery Chaos
Originally Published on PM360 Online In today’s industry, life sciences brand managers are expected to take on so many different roles that excelling in...


7 Questions That Could Drive Success Or Failure With Your Patient App
Originally published in MediaPost. Pharmaceutical patient apps hold great promise for a brand across the patient journey, from supporting a dialog with physicians to setting treatment...


7 Practical Resolutions For Healthy Customer Engagement In 2016
As seen in MediaPost If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of...


Big Data and the New World
The Stem was recently featured in an expert roundtable discussion on Big Data in Health care. Read the article here


Becoming patient-centric – The case for a humanistic approach to patient insight-mining
As published in DTC Perspectives “We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as...


Why 87% of Life Sciences Marketers are Dissatisfied with Digital & What to do About It
As published in PM360 Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% of life sciences marketers globally are satisfied...


Five Obstacles to Digital Measurement, And What To Do About Them
In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-points are...


The power of patient ethnography
Patient journey mapping unlocks service innovation opportunities.


Rethinking Global marketing teams in a digital age
Our experience suggests many Pharmaceutical companies are missing opportunities to increase the return on their digital investments as a result of how they plan...


Promise or peril: the future of promotional medical education
Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it”s “traditional” form, sales reps from a drug company invite physicians...


Grow horizontally
In manufacturing categories as diverse as apparel, food electronics and automotive, digital technologies we have begun to see innovative brands use digital technology to...


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