Harnessing the Value of AI In Customer Engagement
Gregg Fisher, The Stem's Founder and Managing Partner, recently had the chance to interview both clients and practitioners on the ...
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Imagine this scenario…
You are a senior leader of a patient services hub at a large biotech company specializing in rare diseas...
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7 Success Factors for Global and Scalable Patient Support Programs
Originally published at PM360 Online
The arrival of value-based care has increased the importance for pharmaceutical companies...
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Content – A Marketing and Digital Effectiveness Challenge
Originally published at PharmaLive
Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
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Why Measuring Customer Experience (CX) Matters in Pharma
Originally published in Econsultancy
It’s not rocket science. We all want to interact with companies that give us positive expe...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
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How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Pharma Marketing Requires a Global Approach
Originally published at PharmaPhorum
Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
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Key Pharma Marketing Priorities for 2017
The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“. In this feature Med Ad News pose...
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Strategies for Making a Successful Pharma App
Originally published in FiercePharma
The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when d...
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