Practical Applications for ChatGPT and Other Large Language Models in Biopharma
Originally published in PharmaLive.com 2/16/24
ChatGPT is the fastest-growing application in history, exceeding 100 million use...
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Harnessing the Value of AI In Customer Engagement
Gregg Fisher, The Stem's Founder and Managing Partner, recently had the chance to interview both clients and practitioners on the ...
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7 Success Factors for Global and Scalable Patient Support Programs
Originally published at PM360 Online
The arrival of value-based care has increased the importance for pharmaceutical companies...
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12 Tips To Manage The Human Side Of Omnichannel Transformation
Originally published at Econsultancy
The shift toward a more customer-centric, omni-channel approach to marketing is a fundament...
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Content – A Marketing and Digital Effectiveness Challenge
Originally published at PharmaLive
Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
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Why Measuring Customer Experience (CX) Matters in Pharma
Originally published in Econsultancy
It’s not rocket science. We all want to interact with companies that give us positive expe...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
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Digital Health: A New Dimension in Rheumatology Patient Care
Originally published in Rheumatology International
The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published ...
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How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
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