Articles > Patient Engagement & Support

Practical Applications for ChatGPT and Other Large Language Models in Biopharma

Originally published in PharmaLive.com 2/16/24 ChatGPT is the fastest-growing application in history, exceeding 100 million use...
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Driving Sustainable Omnichannel Change

Originally published in Pharmaceutical Commerce 9/29/23 A look into ways to approach change management using three factors. The ...
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Driving Sustainable Omnichannel Change

Harnessing the Value of AI In Customer Engagement

Gregg Fisher, The Stem's Founder and Managing Partner, recently had the chance to interview both clients and practitioners on the ...
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Harnessing the Value of AI In Pharmaceutical Customer Engagement

If you build it, will they come? Seven Steps To Driving Enrollment in Next-Generation Patient Support Programs

Originally published at Pharmaceutical Commerce Leading brand and commercial organizations are making significant investments in ...
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The Architecture of Global, Scalable, Next-Generation Patient Support Programs

Originally published at PharmaExec Patient support programs (PSPs) have an opportunity for growth and innovation. Conditions ar...
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Architecture of Global, Scalable, Next-Generation Patient Support Programs

Medical Affairs Digitization

Originally published at PharmaExec The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
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Medical Affairs Digitization

7 Success Factors for Global and Scalable Patient Support Programs

Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies...
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Global and Scalable Patient Support Programs

Multichannel Marketing Resolutions for 2019 – “Remember the Basics”

Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data sugges...
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How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare

Originally published on PharmaceuticalCommerce.com By Gregg Fisher and Kevin Michels-Kim As health brand teams elevate their di...
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