Services
The Stem serves as a partner to client teams to drive superior customer engagement. Our purpose is two-fold: engage your customers and transform your organization.
I want to plan, manage or measure a customer engagement program for my brand.
INSIGHTS
STRATEGY
EXECUTION SUPPORT
MEASUREMENT & OPTIMIZATION
INSIGHTS
STRATEGY
EXECUTION SUPPORT
MEASUREMENT & OPTIMIZATION
Insights
What it is
We use a blend of insight techniques to present a complete picture of how your customers want to engage, how you can differentiate from the competition, and what assets you can leverage.
What we do for you
We analyze your existing research and then perform custom research projects tailored to your specific situation. Our goal is to paint a complete picture of the customer engagement landscape to shape engagement strategy.
What you get
Customer insights
Customer profiles
Customer journey / care pathway
Competitor analysis
Ecosystem + asset evaluation
Influencer analysis
Strategy
What it is
Armed with insights, we develop strategies to achieve brand and customer objectives at each stage of their journey.
What we do for you
We map customer needs and brand conversion objectives. We define communication objectives, content and channel requirements.
What you get
Marketing strategy
Communications framework
Behavioral mapping
Messaging strategy
Content strategy
Channel strategy
Ecosystem design
Experience concepts
Digital Health strategy
Execution Support
What it is
With the strategy defined, we engage in tactical planning and help you drive flawless execution.
What we do for you
We convert strategy into actionable briefs and help you identify and integrate the right mix of partners. We then help you integrate and manage those partners to deliver on time and on strategy.
What you get
Tactical briefs
Best practices
Vendor evaluation and assessment
Program management support
Marketing technology advisory
Interim Staffing
Measurement & Optimization
What it is
We help you measure the impact of your strategy and leverage data to drive continuous improvement.
What we do for you
We develop a measurement plan and delivery actionable reports and analysis to optimize program performance.
What you get
Measurement plan
Cross-channel reporting
Optimization recommendations
Marketing data strategy
Tactical evaluation
We are experts in...
PATIENT & CONSUMER ENGAGEMENT
Direct-to-consumer marketing
Disease state marketing
Patient adherence
Patient support
Digital health
PROVIDER & PAYER ENGAGEMENT
Multi-channel promotion
Multi-channel medical education
Closed loop marketing
Influencer programs
IDN and market access strategy
I want to drive a digital transformation program or improve customer engagement excellence within my organization.
CAPABILITY
ASSESSMENT
TRANSFORMATION
PLANNING
IMPLEMENTATION &
CHANGE MANAGEMENT
CAPABILITY ASSESSMENT
TRANSFORMATION PLANNING
IMPLEMENTATION & CHANGE MANAGEMENT
Capability Assessment
What it is
We assess your digital or customer engagement capabilities along several dimensions.
What we do for you
Evaluate customer engagement practices through a combination of surveying, direct inspection and stakeholder interviews.
What you get
Maturity assessment
Capability audit
Organizational benchmarking
Transformation Planning
What it is
We develop a vision and a plan of action to drive a digital transformation or customer engagement improvement.
What we do for you
We help you set goals, define outcomes, plan and sequence transformation projects - beginning with the customer in mind.
What you get
Transformation vision
Transformation road map
CoE and Organizational design
Digital Health strategy
Implementation & Change Management
What it is
Integrate people, process and tools to realize your transformation vision.
What we do for you
We deliver training, design processes and provide interim staff and implementation support.