Our Thinking : Blog
Originally published in MedAdNews, June 2025
Introduction
As the pharmaceutical industry responds to growing custome...
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Introduction Since the explosion of Generative AI (GenAI) in 2022, daily breakthroughs in AI features and solutions have become the norm. Keeping pace with...
Originally published in Med Ad News December 2024 As an industry, biopharma understands the immense benefits of patient engagement. Enhanced health literacy leads to...
Originally published in Med Ad News June 2024 In recent years, biopharma companies have been keenly focused on improving customer engagement as a means...
Originally published in PharmaLive.com 2/16/24 ChatGPT is the fastest-growing application in history, exceeding 100 million users within two months of its launch on November...
Originally published in Pharmaceutical Commerce 9/29/23 A look into ways to approach change management using three factors. The change of pace in biopharma customer...
Gregg Fisher, The Stem’s Founder and Managing Partner, recently had the chance to interview both clients and practitioners on the state of Artificial Intelligence/Machine...
Originally published at Pharmaceutical Commerce Leading brand and commercial organizations are making significant investments in building next generation patient support programs. These programs integrate...
Originally published at PharmaExec Patient support programs (PSPs) have an opportunity for growth and innovation. Conditions are ripe for a renaissance in patient support programs...
Originally published at PharmaExec The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical affairs teams, it was an accelerant to...
Imagine this scenario… You are a senior leader of a patient services hub at a large biotech company specializing in rare diseases medicines. You...
By: Gregg Fisher and Barnaby Poulton, The Stem In March 2020 our own experience of engaging with the rest of the world profoundly changed. ...
Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies to demonstrate real-world outcomes. That, together with rising...
Originally published at Econsultancy The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries. In the Pharmaceutical and...
Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and social channels. Like most of society,...
Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those...
Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data suggests that...
Originally published in Rheumatology International The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published an expert opinion article in Rheumatology International reviewing newer...
Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be enhanced...
Originally published on PharmaceuticalCommerce.com By Gregg Fisher and Kevin Michels-Kim As health brand teams elevate their digital marketing sophistication, one channel that frequently remains an...
Originally published on Human Resource Executive Online Experts predict that more independent-minded workers and the proliferation of technology will be the biggest factors in...
Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leaders aren’t just the top doctors in their respective...
Originally published at PharmaPhorum Pharma is missing opportunities to maximise the benefits of applying a digital approach on a global scale, says Gregg Fisher. Managing...
The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“. In this feature Med Ad News posed what...
Originally published in FiercePharma The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when developing patient-facing apps. All apps are not...
As featured in PharmaLive, and referenced in Fierce Pharma The smartest marketers know that marketing in a digital age should not feel like marketing at...
Originally Published in MedAdNews – June 2016 There’s much being written about how the digital world has impacted life sciences. However, maximizing that impact...
Originally Published on PM360 Online In today’s industry, life sciences brand managers are expected to take on so many different roles that excelling in...
Originally published in MediaPost. Pharmaceutical patient apps hold great promise for a brand across the patient journey, from supporting a dialog with physicians to setting treatment...
As seen in MediaPost If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of...
The Stem was recently featured in an expert roundtable discussion on Big Data in Health care. Read the article here
As published in DTC Perspectives “We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as...
As published in PM360 Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% of life sciences marketers globally are satisfied...
In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-points are...
Our experience suggests many Pharmaceutical companies are missing opportunities to increase the return on their digital investments as a result of how they plan...
Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it”s “traditional” form, sales reps from a drug company invite physicians...
In manufacturing categories as diverse as apparel, food electronics and automotive, digital technologies we have begun to see innovative brands use digital technology to...
