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About Us

Our Company

The Stem is a global "networked consultancy" specializing in customer engagement and digital transformation.

Our Advantages

Navigate the most difficult customer engagement challenges with agility and reliability.

Our Experts

We configure teams of the best minds in customer engagement and digital transformation.

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We are always seeking new independent talent to join our team.

Become a Stem Consultant

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A balanced approach for turbulent times.

The Stem is the leading networked consultancy for Health & Life Sciences innovators seeking to transform their customer experiences.

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Access a PDF version of this white paper right now.

(Just tell us where to send it).

    Customer Engagement Strategy

    Patient Omni-channel engagement

    Why You Need it

    Empowered patients, the emergence of digital channels and digital health technologies have created rich, new opportunities for Health brands to think “beyond the pill” and engage and support patients and caregivers throughout their disease and treatment journeys.

    What It Is

    This service provides an actionable Omni-channel strategy for engaging your patients to support acquisition or retention objectives. We:

    • Synthesize audience, market insights, and best practices
    • Select and profile target audiences
    • Define behavioral objectives
    • Map the customer journey and distill barriers to behavior change
    • Define communication and messaging objectives
    • Develop channel strategies
    • Design care pathway and interventions
    • Map user journeys engagement ecosystem
    • Define enrollment/recruitment strategy
    • Select key performance indicators and metrics
    • Describe tactics

    Who Needs It

    Brand, medical and patient-engagement leaders who want to:

    • Plan a patient or consumer engagement initiative
    • Overcome barriers in patient retention (e.g. adherence) or acquisition
    • Choose the right mix of channels aligned to customer behavior
    • Innovate/differentiate in the area of customer experience
    • Drive patient behavior change
    • Elevate their multi-channel competence

    Deliverables

    The Omni-channel patient engagement strategy service results in a concrete strategy to drive tactical execution. Deliverables include:

    Situation & Landscape Analysis

    Synthesizing patient journey, engagement preference insights and best practices


    Targets & Goals

    Defining target audiences and objectives


    Patient Engagement Strategy

    Defining care pathway interventions over time across channels


    Specifying content and objectives


    Illustrating ecosystem and patient flows


    Defining program tactics and sequencing


    Enrollment Strategy

    Defining recruitment approach


    Measurement

    Defining key performance indicators, metrics and reporting needs


    What You Can Expect

    By engaging with The Stem for your patient engagement strategy project, you can expect to:

    • Access seasoned expertise in Omni-channel patient engagement
    • Leverage behavior change principles
    • Develop a focused engagement strategy to achieve patient objectives
    • A pragmatic, actionable approach
    • Alignment across diverse stakeholders

    Further Reading

    Related Blog Posts

    Related Case Studies

    Customer Engagement Strategy
    • Patient Omni-channel Engagement

    • HCP Omni-channel Engagement

    • Digital Health Strategy

    • Payer Omni-channel Engagement

    You know your schedule better than anyone. Schedule a consultation with our live calendar to discuss how we can tailor our services to meet your needs.

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    Contact

    hello@thestem.com
    +1(212) 705-8739 / ext. 700

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