Discuss a Project
  • About Us
  • Solutions
  • Insights
  • Insights


    Our Thinking : Blog

    White Papers

  • Solutions


    Services

    Case Studies

    Areas of Focus

  • About Us


    Our Company

    Our Advantages

    Our Experts

    Join The Stem Network

    Company News

  • Discuss a Project

Insights

Our Thinking : Blog
White Papers

Solution

Services

{{service.categoryName}}

Case Studies

{{csdata.title}}

Areas of Focus

{{cat.category_name}}

About Us

Our Company
Our Advantages
Our Experts
Become a Stem consultant
Company News
Discuss a Project

Our Thinking : Blog view all

{{ot.post_title}}

{{ot.post_content}}

White Papers view all

{{whp.title}}

{{whp.overview_paragraph}}

Case Studies view all

view more

Services view all

{{service.categoryName}}

{{spost.name}}

Areas of Focus view all

{{cat.category_name}}

{{post.title}}

About Us

Our Company

The Stem is a global "networked consultancy" specializing in customer engagement and digital transformation.

Our Advantages

Navigate the most difficult customer engagement challenges with agility and reliability.

Our Experts

We configure teams of the best minds in customer engagement and digital transformation.

Join The Stem Network

We are always seeking new independent talent to join our team.

Become a Stem Consultant

Media

Company News

Press Assets

A balanced approach for turbulent times.

The Stem is the leading networked consultancy for Health & Life Sciences innovators seeking to transform their customer experiences.

Learn More

Access a PDF version of this white paper right now.

(Just tell us where to send it).

    Customer Engagement Strategy

    HCP Omni-channel Engagement

    Why You Need It

    As sales force access to HCPs declines, brands, commercial and medical affairs teams are rethinking their approach to HCP engagement. Key areas of focus include improving the effectiveness of the sales or MSL calls, extending the field force dialog post-visit , reaching HCPs through targeted non-personal communications, building community, and creating a single view of HCP customer engagement.

    What It Is

    This service provides an actionable Omni-channel engagement strategy for engaging your healthcare providers to drive promotion, education or customer service objectives. We:

    • Synthesize audience, market insights and best practices
    • Select and profile target audiences
    • Define overall goals & objectives
    • Map the customer journey and distill barriers
    • Define communication and messaging objectives
    • Formulate engagement and channel strategies
    • Develop engagement concepts and tactics
    • Map user journeys and engagement ecosystem
    • Define recruitment approach
    • Select key performance indicators and metrics

    Who Needs It

    Commercial or Medical Affairs leaders who want to:

    • Plan a healthcare provider Omni-channel or digital engagement initiative
    • Overcome barriers to customer engagement
    • Choose the right mix of channels aligned to customer behavior
    • Differentiate in the area of customer experience
    • Deliver a more cohesive customer experience
    • Elevate multi-channel competence

    Deliverable

    The Omni-channel healthcare provider (HCP) engagement strategy service results in a concrete strategy to drive tactical execution. Deliverables include:

    Situation & Landscape Analysis

    Synthesizing HCP journey, engagement preference, competitive insights, and best practices


    Targets & Goals

    Defining target audiences and objectives


    Healthcare Provider Engagement Strategy

    Defining key engagement concepts and themes


    Shaping engagement approach over time across channels


    Specifying content and objectives


    Illustrating ecosystem and user flows


    Defining program tactics and sequencing


    Enrollment Strategy

    Defining recruitment approach


    Measurement

    Defining key performance indicators, metrics and reporting needs


    What You Can Expect

    By engaging with The Stem for your healthcare provider (HCP) engagement strategy project, you can expect to:

    • Access seasoned expertise in Omni-channel and digital HCP engagement
    • Develop a focused engagement strategy to achieve HCP objectives
    • A pragmatic, actionable approach
    • Alignment across diverse stakeholders

    Further Reading

    Related Blog Posts

    Related Case Studies

    Customer Engagement Strategy
    • Patient Omni-channel Engagement

    • HCP Omni-channel Engagement

    • Digital Health Strategy

    • Payer Omni-channel Engagement

    You know your schedule better than anyone. Schedule a consultation with our live calendar to discuss how we can tailor our services to meet your needs.

    {{menu.title}}

    {{item.title}}

    Contact

    hello@thestem.com
    +1(212) 705-8739 / ext. 700

    Stay Connected

    Keep informed with our latest thought leadership and updates.

      ©2023 The Stem. All Rights Reserved
      Terms of Use
      Privacy Policy

      The Stem Newsletter

      Your email has been successfully submitted. Thank you.

      Ready to start a conversation?

      Call us at +1 (212) 705-8739 or complete the form below and we will reply within 24 hours.

        We're looking forward to working together.

        Contact us to discuss how we can tailor our services to your needs.

        +1 (212) 705-8739 / x 700

        hello@thestem.com

        Schedule your time

        Request a call back

        Would you like us to call you back?

        Please let us know your contact details.

          Schedule a consultation

          Let’s discuss how we can tailor our services to your needs. This service is available to prospective clients only