Marketing Technology Program Management

The complexity of Marketing Technology solutions continues to grow, and integration across systems drives complexity
Implementation requires requirements definition and coordination of multiple suppliers and internal teams, often with divergent goals and objectives
Client teams are stretched to deliver and execute against their primary business goals and often lack program execution experience skills

This service enables clients to efficiently manage complex marketing technology initiatives across multiple stakeholders.
The Stem sets up and leads a Program Management Office, which takes responsibility for smooth, on time execution, aligned to strategic plans

Internal teams who:

Lack expertise in executing complex campaigns or technologies
Are stretched thin, understaffed to deliver on execution objectives
Need to ensure alignment across execution partners and internal competencies
Require a partner proficient in managing large scale, multi-disciplinary programs
Want to minimize execution risks

Our ultimate goal is on-time, strategically-aligned delivery. The Program Management Office produces several deliverables to achieve this outcome.

Ensures alignment on program goals and objectives. Provide clear assignment details for each tactic to drive aligned execution.

Alignment of roles and responsibilities for internal and external team members to ensure smooth execution

Program-level schedule ensuring multiple work streams are integrated and aligned across suppliers

Clear communication plan, program-level status reports and meeting summaries to ensure stakeholder are kept well-informed

Risk log tracking risk and issues, and summarizing mitigation actions taken

By engaging with The Stem for Marketing Technology program management, clients can expect: