Discuss a Project
  • About Us
  • Solutions
  • Insights
    • Insights


      Our Thinking : Blog

      White Papers

    • Solutions


      Services

      Case Studies

      Areas of Focus

    • About Us


      Our Company

      Our Advantages

      Our Experts

      Careers

      Company News

    • Discuss a Project

    Insights

    Our Thinking : Blog
    White Papers

    Solution

    Services

    {{service.categoryName}}

    Case Studies

    {{csdata.title}}

    Areas of Focus

    {{cat.category_name}}

    About Us

    Our Company
    Our Advantages
    Our Experts
    Become a Stem consultant
    Company News
    Discuss a Project

    Our Thinking : Blog view all

    {{ot.post_title}}

    {{ot.post_content}}

    White Papers view all

    {{whp.title}}

    {{whp.overview_paragraph}}

    Case Studies view all

    view more

    Services view all

    {{service.categoryName}}

    {{spost.name}}

    Areas of Focus view all

    {{cat.category_name}}

    {{post.title}}

    About Us

    Our Company

    The Stem is a global "networked consultancy" specializing in customer engagement and digital transformation.

    Our Advantages

    Navigate the most difficult customer engagement challenges with agility and reliability.

    Our Experts

    We configure teams of the best minds in customer engagement and digital transformation.

    Careers

    We are always seeking new independent talent to join our team.

    Become a Stem consultant

    Media

    Company News

    Press Assets

    Access a PDF version of this white paper right now.

    (Just tell us where to send it).

    Execution Management

    Marketing Technology Program Management

    Why You Need it

    • The complexity of Marketing Technology solutions continues to grow, and integration across systems drives complexity
    • Implementation requires requirements definition and coordination of multiple suppliers and internal teams, often with divergent goals and objectives
    • Client teams are stretched to deliver and execute against their primary business goals and often lack program execution experience skills

    What it is

    • This service enables clients to efficiently manage complex marketing technology initiatives across multiple stakeholders.
    • The Stem sets up and leads a Program Management Office, which takes responsibility for smooth, on time execution, aligned to strategic plans

    Who Needs It

    Internal teams who:

    • Lack expertise in executing complex campaigns or technologies
    • Are stretched thin, understaffed to deliver on execution objectives
    • Need to ensure alignment across execution partners and internal competencies
    • Require a partner proficient in managing large scale, multi-disciplinary programs
    • Want to minimize execution risks

    Deliverables

    Our ultimate goal is on-time, strategically-aligned delivery. The Program Management Office produces several deliverables to achieve this outcome.

    Program briefs

    Ensures alignment on program goals and objectives. Provide clear assignment details for each tactic to drive aligned execution.


    Role definition

    Alignment of roles and responsibilities for internal and external team members to ensure smooth execution


    Integrated schedules

    Program-level schedule ensuring multiple work streams are integrated and aligned across suppliers


    Program reports

    Clear communication plan, program-level status reports and meeting summaries to ensure stakeholder are kept well-informed


    Risk tracker

    Risk log tracking risk and issues, and summarizing mitigation actions taken


    What You Can Expect

    By engaging with The Stem for Marketing Technology program management, clients can expect:

    • On-time campaign delivery
    • Strategically-aligned execution
    • Smooth team functioning
    • Improved capacity to execute large scale programs

    Further Reading

    Related Blog Posts

    Related Case Studies

    Execution Management
    • Campaign Program Management

    • Global Roll-out Support

    • Marketing Technology Program Management

    • Interim Leadership

    You know your schedule better than anyone. Schedule a consultation with our live calendar to discuss how we can tailor our services to meet your needs.

    {{menu.title}}

    {{item.title}}

    Contact

    hello@thestem.com
    +1(212) 705-8739 / ext. 700

    Stay Connected

    Keep informed with our latest thought leadership and updates.

    ©2020 The Stem. All Rights Reserved
    Terms of Use
    Privacy Policy

    The Stem Newsletter

    Your email has been successfully submitted. Thank you.

    Stay Connected


    Keep informed with our latest thought leadership and updates.

    Email address is required Please enter valid email address
    First name is required Please enter valid first name

    Ready to start a conversation?

    Call us at +1 (212) 705-8739 or complete the form below and we will reply within 24 hours.

    We're looking forward to working together.

    Contact us to discuss how we can tailor our services to your needs.

    +1 (212) 705-8739 / x 700

    hello@thestem.com

    Schedule your time

    Request a call back

    Would you like us to call you back?

    Please let us know your contact details.

    Schedule a consultation

    Let’s discuss how we can tailor our services to your needs. This service is available to prospective clients only