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    About Us

    Our Company

    The Stem is a global "networked consultancy" specializing in customer engagement and digital transformation.

    Our Advantages

    Navigate the most difficult customer engagement challenges with agility and reliability.

    Our Experts

    We configure teams of the best minds in customer engagement and digital transformation.

    Careers

    We are always seeking new independent talent to join our team.

    Become a Stem consultant

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    Customer Engagement Insight

    Engagement Landscape Analysis

    Why You Need it

    You recognize the need for solid market insights to formulate a new customer engagement strategy.

    What It Is

    This service distills relevant market insights required to identify and describe customer engagement opportunities, and understand best practices.

    • Analyze any relevant engagement opportunity including patient, medical, point of care, payer, among others
    • Synthesize relevant market trends and best practices sourced through analysis of industry trends, competitive and 3rd party vendor activity.

    Who Needs It

    Internal teams who:

    • Want to understand best practices or benchmark activity versus peer groups
    • Desire a fact-based approach to developing customer engagement strategies
    • Need solid market data to support investment in a new customer engagement approach
    • Possess multiple data sources but lack a cohesive synthesis of the information

    Deliverables

    The Engagement Landscape analysis results in an in-depth analysis of particular customer engagement opportunities or themes. Deliverables include:

    Engagement Framework

    Categorizing and defining different engagement opportunities available in the area of interest


    Best practices Analysis

    Capturing best practices around execution of each opportunity


    Competitor Analysis & Benchmarking

    Mapping competitive activity and understanding performance versus peers


    Vendor Analysis:

    Identifying innovative vendors and prioritizing based on fit


    What You Can Expect

    Preparing a thorough engagement landscape analysis offers many benefits. You will:

    • Highlight gaps and opportunities in your current customer engagement approach
    • Understand how you compare to the competition
    • Capture an in-depth understanding of best practices
    • Ensure team members have a common understanding of foundational insights

    Further Reading

    Related Blog Posts

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    Customer Engagement Insight
    • Customer Journey Insight

    • Interaction Preferences

    • Social Media & Influencer Research

    • Engagement Landscape Analysis

    You know your schedule better than anyone. Schedule a consultation with our live calendar to discuss how we can tailor our services to meet your needs.

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    hello@thestem.com
    +1(212) 705-8739 / ext. 700

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