Social Media & Influencer Research
You recognize that social media has become a critical source of customer insight and influence in Life Sciences
This service captures the voice of customers in social media and identifies social media influencers that can help you advance your objectives.
- Provides deep social insights into patients, providers, payers or corporate audiences
Internal teams who want to:
- Understand online communities of interests around diseases, treatments, companies or products
- Capture insights into the conversations occurring on social media
- Understand the natural language and lexicon used by customers
- Identify relevant segments of online influencers, and surface engagement opportunities
- Deepen competence in the area of social media insight and influence
The social media and influence research service results in actionable insights that inform strategy. Specific deliverables include:
Conversation analysis report
Summarizing discussion patterns, themes and sentiment
Revealing the natural language of customers
Influencer report
Sizing influence segments and revealing high potential influencers
Providing in-depth profiles, including segment, platform usage, discussion themes, implications for engagement
When you invest in online influencer research, you will acquire the insight you need to:
- Understand how to engage your customers based on their social conversations
- Select which high-potential online influencers to engage
- How to engage each influencer based on their influence behavior
- Understand how your brand or disease or company is perceived
