Articles > Pharmaceutical & Biotechnology

7 Success Factors for Global and Scalable Patient Support Programs

Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies...
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12 Tips To Manage The Human Side Of Omnichannel Transformation

Originally published at Econsultancy The shift toward a more customer-centric, omni-channel approach to marketing is a fundament...
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Content – A Marketing and Digital Effectiveness Challenge

Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
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Why Measuring Customer Experience (CX) Matters in Pharma

Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive expe...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”

Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data sugges...
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Digital Health: A New Dimension in Rheumatology Patient Care

Originally published in Rheumatology International The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published ...
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How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare

Originally published on PharmaceuticalCommerce.com By Gregg Fisher and Kevin Michels-Kim As health brand teams elevate their ...
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Pharma’s Struggle to Recruit Online KOLs

Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leader...
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Pharma Marketing Requires a Global Approach

Originally published at PharmaPhorum Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
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