Articles > Global Customer Engagement

Harnessing the Value of AI In Customer Engagement

Gregg Fisher, The Stem's Founder and Managing Partner, recently had the chance to interview both clients and practitioners on the ...
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Harnessing the Value of AI In Pharmaceutical Customer Engagement

7 Success Factors for Global and Scalable Patient Support Programs

Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies...
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Global and Scalable Patient Support Programs

How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Pharma Marketing Requires a Global Approach

Originally published at PharmaPhorum Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
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The Role of Life Sciences Global Teams Evolves in a Digital World

Originally Published in MedAdNews – June 2016 There’s much being written about how the digital world has impacted life scie...
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3 Ways Life Sciences Brand Managers Can Tame Multichannel Delivery Chaos

Originally Published on PM360 Online In today’s industry, life sciences brand managers are expected to take on so many differ...
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Rethinking Global marketing teams in a digital age

Our experience suggests many Pharmaceutical companies are missing opportunities to increase the return on their digital investment...
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Promise or peril: the future of promotional medical education

Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it”s “traditional” form, sales ...
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