Articles > Digital Transformation

If you build it, will they come? Seven Steps To Driving Enrollment in Next-Generation Patient Support Programs

Leading brand and commercial organizations are making significant investments in building next generation patient support programs...
Read the full post +

The Architecture of Global, Scalable, Next-Generation Patient Support Programs

Originally published at PharmaExec Patient support programs (PSPs) have an opportunity for growth and innovation. Conditions ar...
Read the full post +

Architecture of Global, Scalable, Next-Generation Patient Support Programs

Medical Affairs Digitization

Originally published at PharmaExec The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
Read the full post +

Medical Affairs Digitization

Design Sprints: A secret weapon for accelerating digital transformation and people development in life sciences

Imagine this scenario… You are a senior leader of a patient services hub at a large biotech company specializing in rare diseas...
Read the full post +

Design Sprints

Digital Health Gold Rush–Implications for Pharma

By: Gregg Fisher and Barnaby Poulton, The Stem In March 2020 our own experience of engaging with the rest of the world profoundly...
Read the full post +

Digital Health Gold Rush

7 Success Factors for Global and Scalable Patient Support Programs

Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies...
Read the full post +

Global and Scalable Patient Support Programs

12 Tips To Manage The Human Side Of Omnichannel Transformation

Originally published at Econsultancy The shift toward a more customer-centric, omni-channel approach to marketing is a fundament...
Read the full post +

12 Tips

Content – A Marketing and Digital Effectiveness Challenge

Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
Read the full post +

Why Measuring Customer Experience (CX) Matters in Pharma

Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive expe...
Read the full post +

Multichannel Marketing Resolutions for 2019 – “Remember the Basics”

Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data sugges...
Read the full post +

Stay Connected

Keep informed with our latest thought leadership and updates.

Email address is required Please enter valid email address
First name is required Please enter valid first name