Leading brand and commercial organizations are making significant investments in building next generation patient support programs...
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The Architecture of Global, Scalable, Next-Generation Patient Support Programs
Originally published at PharmaExec
Patient support programs (PSPs) have an opportunity for growth and innovation.
Conditions ar...
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Originally published at PharmaExec
The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
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Imagine this scenario…
You are a senior leader of a patient services hub at a large biotech company specializing in rare diseas...
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Digital Health Gold Rush–Implications for Pharma
By: Gregg Fisher and Barnaby Poulton, The Stem
In March 2020 our own experience of engaging with the rest of the world profoundly...
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7 Success Factors for Global and Scalable Patient Support Programs
Originally published at PM360 Online
The arrival of value-based care has increased the importance for pharmaceutical companies...
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12 Tips To Manage The Human Side Of Omnichannel Transformation
Originally published at Econsultancy
The shift toward a more customer-centric, omni-channel approach to marketing is a fundament...
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Content – A Marketing and Digital Effectiveness Challenge
Originally published at PharmaLive
Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
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Why Measuring Customer Experience (CX) Matters in Pharma
Originally published in Econsultancy
It’s not rocket science. We all want to interact with companies that give us positive expe...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
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