Articles > Digital Transformation

Medical Affairs Digitization

Originally published at PharmaExec The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
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Medical Affairs Digitization

Design Sprints: A secret weapon for accelerating digital transformation and people development in life sciences

Imagine this scenario… You are a senior leader of a patient services hub at a large biotech company specializing in rare diseas...
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Design Sprints

Digital Health Gold Rush–Implications for Pharma

By: Gregg Fisher and Barnaby Poulton, The Stem In March 2020 our own experience of engaging with the rest of the world profoundly...
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Digital Health Gold Rush

7 Success Factors for Global and Scalable Patient Support Programs

Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies...
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Global and Scalable Patient Support Programs

12 Tips To Manage The Human Side Of Omnichannel Transformation

Originally published at Econsultancy The shift toward a more customer-centric, omni-channel approach to marketing is a fundament...
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12 Tips

Content – A Marketing and Digital Effectiveness Challenge

Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
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Why Measuring Customer Experience (CX) Matters in Pharma

Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive expe...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”

Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data sugges...
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Digital Health: A New Dimension in Rheumatology Patient Care

Originally published in Rheumatology International The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published ...
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How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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