Articles > Customer Experience

7 Success Factors for Global and Scalable Patient Support Programs

Originally published at PM360 Online The arrival of value-based care has increased the importance for pharmaceutical companies...
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Content – A Marketing and Digital Effectiveness Challenge

Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and ...
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Why Measuring Customer Experience (CX) Matters in Pharma

Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive expe...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”

Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data sugges...
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How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Pharma Marketing Requires a Global Approach

Originally published at PharmaPhorum Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
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Key Pharma Marketing Priorities for 2017

The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“.  In this feature Med Ad News pose...
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Strategies for Making a Successful Pharma App

Originally published in FiercePharma The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when d...
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Three Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing

As featured in PharmaLive, and referenced in Fierce Pharma The smartest marketers know that marketing in a digital age should ...
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The Role of Life Sciences Global Teams Evolves in a Digital World

Originally Published in MedAdNews – June 2016 There’s much being written about how the digital world has impacted life scie...
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