Disruptive ideas grow market share
How can an iconic consumer health brand innovate
to resume growth and thrive?
The Stem was retained by the Brand lead of an iconic consumer brand with over 100 years
of history to identify innovative sources of growth. While the Brand had seen success through recent line-extensions, it was steadily losing share of its base business largely due to private label growth and category growth was flat.
The client and believed future growth could come from translating the trust of the brand
into nontraditional categories and potentially introducing other disruptive innovations.
Based on this brief, The Stem led an innovation strategy initiative focused on identifying and commercializing the most attractive areas of opportunity. The engagement encompassed
a detailed analysis of emerging consumer trends, a review of other iconic brands that had
successfully grown into adjacent spaces, stakeholder innovation workshops.