Matthias Bettag

EU Analytics Director

Matthias Bettag is a DAA (Digital Analytics Association) Certified Web Analyst™, providing strategic and tactical multi-channel analytics advice to Stem clients.

Matthias is Chair of the Digital Analytics Hub, a conference purely based on group discussions for senior measurement experts, and Co-Chair of the German eMetrics conference.

Prior to joining The Stem, Matthias was VP Analytics at Semphonic and Head of Semphonic‘s first European office and a Content Management Expert at Bayer Pharma’s Global E-Marketing Department.

Matthias is also a Tutor for the Digital Analytics Online Courses of the University of British Columbia. He has a degree in Media Computer Science at the University of Applied Sciences in Berlin.

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