News
Originally published at PM360 Online
The arrival of value-based care has increased the importance for pharmaceutical companie...
Originally published at Econsultancy. The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries. In the Pharmaceutical...
Originally published at PharmaLive Over the last 15 years healthcare professionals and patients have rapidly adopted digital and social channels. Like most of society,...
Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive experiences and we avoid those...
Originally published in Med Ad News, with a similar piece also published in PM360. As 2018 draws to a close, recent data suggests...
Originally published in Rheumatology International The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published an expert opinion article in Rheumatology International reviewing newer...
Originally published on New York Business Journal The Gig Economy encapsulates a wide variety of workers. On one end, there’s Airbnb and Uber. If...
Originally published on Forbes.com It’s true that much has been written about the Gig Economy. From discussing whether it’s better for boomers than millennials to how...
Originally published on PharmaVOICE.com With his finger on the pulse of what’s happening in pharma and in digital, Gregg Fisher is driving changes in how...
Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to reflect on how this foundational process can be...
Originally published on PharmaceuticalCommerce.com By Gregg Fisher and Kevin Michels-Kim As health brand teams elevate their digital marketing sophistication, one channel that frequently remains...
Originally published on Human Resource Executive Online Experts predict that more independent-minded workers and the proliferation of technology will be the biggest factors in...
Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leaders aren’t just the top doctors in their...
The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“. In this feature Med Ad News posed what...
Originally published at PharmaPhorum Pharma is missing opportunities to maximise the benefits of applying a digital approach on a global scale, says Gregg Fisher....
Originally published in FiercePharma The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when developing patient-facing apps. All apps...
Originally published on FastCompany.com The gig economy has been on the rise for several years, and many reports point to a continued trend in...
As featured in PharmaLive, and referenced in Fierce Pharma The smartest marketers know that marketing in a digital age should not feel like marketing at...
Originally Published in MedAdNews – June 2016 There’s much being written about how the digital world has impacted life sciences. However, maximizing that impact globally...
Originally Published on PM360 Online In today’s industry, life sciences brand managers are expected to take on so many different roles that excelling in...
Originally published in MediaPost. Pharmaceutical patient apps hold great promise for a brand across the patient journey, from supporting a dialog with physicians to setting...
As seen in MediaPost If you’ve had your fill of “future of marketing” prognostications, here’s a no-nonsense checklist to reflect on the health of...
The Stem was recently featured in an expert roundtable discussion on Big Data in Health care. Read the article here
As published in DTC Perspectives “We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as...
In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-points are...
As published in PM360 Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% of life sciences marketers globally...
As published in PM360 Nearly all life sciences companies are in the midst of so-called “digital transformations” aimed at re-wiring how they operate to...
As published in Media Post: Recently, The New York Times published an article headlined, “What Hollywood Can Teach Us About the Future of Work.”...
The Stem recently launched a data automation service built on a proprietary technology called Stem Data. What is data automation any way? Data automation...
Our experience suggests many Pharmaceutical companies are missing opportunities to increase the return on their digital investments as a result of how they plan...
Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it”s “traditional” form, sales reps from a drug company invite physicians...
The Stem, a growth and innovation accelerator, is launching today to help leading Health brands harness the power of data and emerging technologies to...
In manufacturing categories as diverse as apparel, food electronics and automotive, digital technologies we have begun to see innovative brands use digital technology to...
