Articles > Strategy & Innovation

Multichannel Marketing Resolutions for 2019 - “Remember the Basics”

Originally published in Med Ad News, with a similar piece also published in PM360.   As 2018 draws to a close, recent data ...
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Digital Health: A New Dimension in Rheumatology Patient Care

Originally published in Rheumatology International The Stem Digital Health Consultant, Dr. Suchitra Kataria recently published ...
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How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to re...
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Defining The Digital Opinion Leaders (DOLs) in Healthcare

Originally published on By Gregg Fisher and Kevin Michels-Kim As health brand teams eleva...
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Pharma's Struggle to Recruit Online KOLs

Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leaders...
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Key Pharma Marketing Priorities for 2017

The February issue of Med Ad News contains a special feature: "Agenda 2017 - Growing Up".  In this feature Med Ad News posed what...
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Pharma Marketing Requires a Global Approach

Originally published at PharmaPhorum   Pharma is missing opportunities to maximise the benefits of applying a digital ...
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Three Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing

As featured in PharmaLive, and referenced in Fierce Pharma The smartest marketers know that marketing in a digital age should ...
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The Role of Life Sciences Global Teams Evolves in a Digital World

Originally Published in MedAdNews - June 2016 There's much being written about how the digital world has impacted life sciences...
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7 Questions That Could Drive Success Or Failure With Your Patient App

Originally published in MediaPost. Pharmaceutical patient apps hold great promise for a brand across the patient journey, from...
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