Articles > Performance Measurement

Why Measuring Customer Experience (CX) Matters in Pharma

Originally published in Econsultancy It’s not rocket science. We all want to interact with companies that give us positive expe...
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Big Data and the New World

The Stem was recently featured in an expert roundtable discussion on Big Data in Health care. Read the article here...
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Five Obstacles to Digital Measurement, And What To Do About Them

In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-po...
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