Articles > Oncology

Becoming patient-centric – The case for a humanistic approach to patient insight-mining

As published in DTC Perspectives “We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as w...
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital & What to do About It

As published in PM360 Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% ...
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Five Obstacles to Digital Measurement, And What To Do About Them

In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-po...
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