Articles > Medical Device

How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare

Originally published on By Gregg Fisher and Kevin Michels-Kim As health brand teams elevate their di...
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Pharma’s Struggle to Recruit Online KOLs

Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leader...
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital & What to do About It

As published in PM360 Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that only 13% ...
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The power of patient ethnography

Patient journey mapping unlocks service innovation opportunities....
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Promise or peril: the future of promotional medical education

Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it”s “traditional” form, sales ...
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