Originally published at PharmaExec
The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
Read the full post +
Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
Read the full post +
How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
Read the full post +
Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
Read the full post +
Pharma’s Struggle to Recruit Online KOLs
Originally published in FiercePharma
Influencing the influencers is getting tougher these days, now that pharma opinion leader...
Read the full post +
Pharma Marketing Requires a Global Approach
Originally published at PharmaPhorum
Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
Read the full post +
Key Pharma Marketing Priorities for 2017
The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“. In this feature Med Ad News pose...
Read the full post +
Strategies for Making a Successful Pharma App
Originally published in FiercePharma
The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when d...
Read the full post +
Three Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing
As featured in PharmaLive, and referenced in Fierce Pharma
The smartest marketers know that marketing in a digital age should ...
Read the full post +
The Role of Life Sciences Global Teams Evolves in a Digital World
Originally Published in MedAdNews – June 2016
There’s much being written about how the digital world has impacted life scie...
Read the full post +
