Driving Sustainable Omnichannel Change
Originally published in Pharmaceutical Commerce 9/29/23
A look into ways to approach change management using three factors.
The ...
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The Architecture of Global, Scalable, Next-Generation Patient Support Programs
Originally published at PharmaExec
Patient support programs (PSPs) have an opportunity for growth and innovation.
Conditions ar...
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Originally published at PharmaExec
The COVID pandemic gave a boost to digital medical affairs initiatives. For leading medical a...
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Multichannel Marketing Resolutions for 2019 – “Remember the Basics”
Originally published in Med Ad News, with a similar piece also published in PM360.
As 2018 draws to a close, recent data sugges...
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How to Upgrade Brand Planning for a Multi-Channel World
Originally published in eConsultancy.
It’s brand-planning season in Pharmaceutical industry and therefore a useful time to ref...
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Defining the Digital Opinion Leaders (DOLs) in Healthcare
Originally published on PharmaceuticalCommerce.com
By Gregg Fisher and Kevin Michels-Kim
As health brand teams elevate their di...
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Pharma’s Struggle to Recruit Online KOLs
Originally published in FiercePharma
Influencing the influencers is getting tougher these days, now that pharma opinion leader...
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Pharma Marketing Requires a Global Approach
Originally published at PharmaPhorum
Pharma is missing opportunities to maximise the benefits of applying a digital approach o...
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Key Pharma Marketing Priorities for 2017
The February issue of Med Ad News contains a special feature: “Agenda 2017 – Growing Up“. In this feature Med Ad News pose...
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Strategies for Making a Successful Pharma App
Originally published in FiercePharma
The Stem CEO Gregg Fisher offers these questions and tips for pharma companies when d...
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