Client

• Head of strategic innovation at mid-tier pharmaceutical company

Challenge

• As part of a wider digital transformation program, the client sought to better understand how to integrate digital opinion leaders as part a brand strategy
• Client sought a repeatable process for influencer identification and activation that could be applied across portfolios globally

Solution

• Developed a three step process consisting of mapping a community of interest, selecting, prioritizing community personae, identifying and profiling influencers
• Formulated a process for engaging influencers which focused on pursuing shared DOL and brand objectives
• Applied the process to the Multiple Sclerosis disease area to patient and HCP opinion leaders in the US and seven EU markets
• Led opinion leader workshops to craft an engagement strategy
• Developed implementation guidelines and governance for applying process

Results