Services

The Stem serves as a partner to client teams to drive superior customer engagement. Our purpose is two-fold: engage your customers and transform your organization.

I want to plan, manage or measure a customer engagement program for my brand.

service

INSIGHTS

STRATEGY

EXECUTION SUPPORT

MEASUREMENT & OPTIMIZATION

INSIGHTS

STRATEGY

EXECUTION SUPPORT

MEASUREMENT & OPTIMIZATION


Insights

What it is

We use a blend of insight techniques to present a complete picture of how your customers want to engage, how you can differentiate from the competition, and what assets you can leverage.

What we do for you

We analyze your existing research and then perform custom research projects tailored to your specific situation. Our goal is to paint a complete picture of the customer engagement landscape to shape engagement strategy.

What you get

Customer insights

Customer profiles

Customer journey / care pathway

Competitor analysis

Ecosystem + asset evaluation

Influencer analysis

Strategy

What it is

Armed with insights, we develop strategies to achieve brand and customer objectives at each stage of their journey.

What we do for you

We map customer needs and brand conversion objectives. We define communication objectives, content and channel requirements.

What you get

Marketing strategy

Communications framework

Behavioral mapping

Messaging strategy

Content strategy

Channel strategy

Ecosystem design

Experience concepts

Execution Support

What it is

With the strategy defined, we engage in tactical planning and help you drive flawless execution.

What we do for you

We convert strategy into actionable briefs and help you identify and integrate the right mix of partners. We then help you integrate and manage those partners to deliver on time and on strategy.

What you get

Tactical briefs

Best practices

Vendor evaluation and assessment

Program management support

Marketing technology advisory

Measurement & Optimization

What it is

We help you measure the impact of your strategy and leverage data to drive continuous improvement.

What we do for you

We develop a measurement plan and delivery actionable reports and analysis to optimize program performance.

What you get

Measurement plan

Cross-channel reporting

Optimization recommendations

Marketing data strategy

Tactical evaluation

We are experts in...

PATIENT & CONSUMER ENGAGEMENT

Direct-to-consumer marketing

Disease state marketing

Patient adherence

Patient support

Digital health

PROVIDER & PAYER ENGAGEMENT

Multi-channel promotion

Multi-channel medical education

Closed loop marketing

Influencer programs

IDN and market access strategy

I want to drive a digital transformation program or improve customer engagement excellence within my organization.

CAPABILITY
ASSESSMENT

TRANSFORMATION
PLANNING

IMPLEMENTATION &
CHANGE MANAGEMENT

CAPABILITY ASSESSMENT

TRANSFORMATION PLANNING

IMPLEMENTATION & CHANGE MANAGEMENT


Capability Assessment

What it is

We assess your digital or customer engagement capabilities along several dimensions.

What we do for you

Evaluate customer engagement practices through a combination of surveying, direct inspection and stakeholder interviews.

What you get

Maturity assessment

Capability audit

Organizational benchmarking

Transformation Planning

What it is

We develop a vision and a plan of action to drive a digital transformation or customer engagement improvement.

What we do for you

We help you set goals, define outcomes, plan and sequence transformation projects - beginning with the customer in mind.

What you get

Transformation vision

Transformation road map

CoE and Organizational design

Implementation & Change Management

What it is

Integrate people, process and tools to realize your transformation vision.

What we do for you

We deliver training, design processes and provide interim staff and implementation support.

What you get

Coaching

Training programs

Channel and tactical playbooks

Standards and Guidelines

Interim Staffing


Let's get to work

Call us at +1 (212) 705-8739 or complete the form below and we will reply within 24 hours.