Cases

Consumer-Centered Innovation

Digital Services Open New Business Lines.

In the face of market share loss to private label brands, The Stem was hired by a 95-year-old iconic consumer Health brand to explore a provocative question: How can we stretch our brand into other categories?

Relevant services

  • Landscape assessment
  • Emerging channel planning
  • Concept development
  • Innovation planning
  • Innovation / ideation
  • Measurement planning
  • Program Management