Articles > Strategy & Innovation

How to Upgrade Brand Planning for a Multi-Channel World

Originally published in eConsultancy. It’s brand-planning season in Pharmaceutical industry and therefore a useful time to re...
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Defining The Digital Opinion Leaders (DOLs) in Healthcare

Originally published on PharmaceuticalCommerce.com By Gregg Fisher and Kevin Michels-Kim As health brand teams eleva...
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Pharma's Struggle to Recruit Online KOLs

Originally published in FiercePharma Influencing the influencers is getting tougher these days, now that pharma opinion leaders...
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Key Pharma Marketing Priorities for 2017

The February issue of Med Ad News contains a special feature: "Agenda 2017 - Growing Up".  In this feature Med Ad News posed what...
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Pharma Marketing Requires a Global Approach

Originally published at PharmaPhorum   Pharma is missing opportunities to maximise the benefits of applying a digital ...
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Three Promising Strategies to Leverage Real-Time Digital Data to Improve Patient Marketing

As featured in PharmaLive, and referenced in Fierce Pharma The smartest marketers know that marketing in a digital age should ...
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The Role of Life Sciences Global Teams Evolves in a Digital World

Originally Published in MedAdNews - June 2016 There's much being written about how the digital world has impacted life sciences...
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7 Questions That Could Drive Success Or Failure With Your Patient App

Originally published in MediaPost. Pharmaceutical patient apps hold great promise for a brand across the patient journey, from...
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Why 87% of Life Sciences Marketers are Dissatisfied with Digital and What to do About It

As published in PM360 Here’s a sobering number. A recent survey measuring pharma multichannel maturity finds that...
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Promise or peril: the future of promotional medical education

Promotional medical education has for decades been a fixture of pharmaceutical marketing. In it"s "traditional" form, sales re...
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