Articles > Insights & Analytics

Big Data and the New World

The Stem was recently featured in an expert roundtable discussion on Big Data in Health care. Read the article here...
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Becoming patient-centric – The case for a humanistic approach to patient insight-mining

As published in DTC Perspectives “We must deepen a case history to a narrative or tale; only then do we have a ‘who’ as w...
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Five Obstacles to Digital Measurement, And What To Do About Them

In the age of Big Data, the measurability of digital interactions takes front stage. We are lured by the promise that all touch-po...
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The power of patient ethnography.

Patient journey mapping unlocks service innovation opportunities....
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Data automation – measurement at scale

The Stem recently launched a data automation service built on a proprietary technology called Stem Data. What is data automation a...
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