Case Studies

Activating a digital
transformation

Client

  • Digital and commercial excellence leadership at French pharmaceutical company

Challenge

  • Mid-size pharmaceutical company lagging its peers in embracing a multi-channel sales and marketing approach
  • Desire to initiate a transformation process to accelerate adoption of multi-channel marketing at an enterprise and brand-level

Solution

  • Assessed current digital marketing maturity through a survey and in-depth interviews with global and local staff
  • Developed in depth global multi-channel strategies for Oncology and Neuro-Endocrine Franchises to serve as a model for strategy creation
  • Developed enterprise digital transformation vision defining level of ambition for a three year plan
  • Specified 22 projects across 7 work streams including People, Skills, Community, Strategy, Guidelines, Insights & Analytics, Technology
  • Developed enterprise and affiliate organization model recommendations
  • Developed detailed implementation road-map, including plan to show near-term impact in driving affiliate business

Results

  • Achieved alignment across Brand, Digital, Commercial Excellence, IT, HR and participating affiliates
  • Recommendations secured executive support and funding
  • Client has already implemented organizational recommendations
  • The Stem was engaged on follow-on implementation work

Behind the scenes

This engagement required deep expertise in digital execution and process design. Our Stem leads were:


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