Case Studies

Instituting digital
execution discipline

Client

  • Enterprise digital and IT leadership at US medical device company

Challenge

  • IT department was capacity constrained. Digital projects being handled directly by Marketing teams in a decentralized fashion.
  • Gap in digital project process flows between Marketing and IT.
  • Client desire to design processes for to facilitate rapid digital execution at scale.

Solution

  • Developed end-to-end processes, including supporting documentation, for Website development and mobile app development
  • Created vendor selection and evaluation process and identify preferred vendors
  • Supported prioritization of backlog projects and instituted repeatable demand planning process

Results

  • Achieved strong alignment between Marketing and IT
  • Re-directed capacity on highest value initiatives
  • Improved speed and quality of Web and mobile app projects

Behind the scenes

This engagement required deep expertise in digital execution and process design. Our Stem leads were:


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